Stop guessing which deals to work. Start knowing.
You've got 30+ open deals and no way to tell which ones will close. Telepath scores every opportunity in your pipeline against your company's proven winning pattern. The deals that match? Chase them. The ones that don't? Move on without guilt.
See what your pipeline looks like scored →Sound familiar?
38 open deals and no system for deciding which to prioritise
Hours wasted every week on prospects who ghost after three great meetings
Carrying dead deals in your pipeline because removing them makes coverage look thin
Missing quota not because of lack of effort but because of lack of information
Nearly 50% of sales rep time is spent on prospects who were never going to buy.
Why prioritising your pipeline is harder than it should be
Most reps prioritise their pipeline using one of three methods. Each one feels rational. Each one has a hole in it big enough to drive a quarter through.
The first is sorting by close date. You work the deals that say they’ll close this month. Trouble is, close dates are mostly a polite fiction. Your prospect promised the procurement team would have something signed by the 30th. The 30th comes and goes. The deal slides into next month. Then the next. Sorting by close date means you’re working whatever deals you’ve been told are closing, not the deals that actually will.
The second is sorting by deal value. You chase the biggest numbers because if you land them, your number looks easy. Plenty of reps do this. The problem is that big deals attract attention without proportionally attracting close probability. A £200k deal that won’t close consumes ten times the time of a £20k deal that will. The damage from prestige deals that never come in is real, and it shows up at the worst possible moment, usually around week 11 of the quarter.
The third is going where the engagement is. The prospect who’s clicking your emails, replying within an hour, booking the next meeting before they’ve left this one. They feel hot, so you double down. But engagement isn’t the same as fit. A finance student researching a dissertation will engage like a buyer. A competitor doing recon will engage like a buyer. Without fit data, engagement is just noise that happens to feel like signal.
The deeper issue is that all three methods rely on information from inside the deal: what’s been said, when it’ll close, how big it is. None of them use information from outside the deal — specifically, the patterns of every previous deal your company has won. That information sits in your CRM, telling you exactly which kinds of deals close at what rate. Most reps never see it because nobody has ever bothered to run the analysis.
That’s the gap. Telepath fills it.
What good looks like for a sales rep
A rep with proper pipeline intelligence sees their pipeline differently. Instead of a list of 38 deal names, they see a 2x2 grid.
Top right: high fit, high momentum. Chase hard. These are the deals you’re going to win. The data agrees with your gut, and your gut agrees with the data. Spend 60% of your week here.
Top left: high fit, low momentum. These were always going to be your wins. They’ve stalled, but the underlying match is still there. A pointed re-engagement, a fresh angle, a stakeholder change — these are the deals where 20 minutes of focused effort unsticks something worth £80k.
Bottom right: low fit, high momentum. Be careful. Looks exciting. Lots of activity. Lots of meetings. The data is telling you it probably won’t close. Your gut is telling you to chase it. Trust the data this time.
Bottom left: low fit, low momentum. Move on. Stop carrying it for coverage. Stop pushing the close date out. The deal that doesn’t match your winning pattern and isn’t moving has a roughly 3% chance of closing. You don’t want it. Free up the CRM space, free up the headspace, prospect into something better.
Monday morning, a rep with this view doesn’t ask “what should I work on?” They ask “what’s in the top right?” The answer is on the screen.
Pipeline reviews change too. Instead of being interrogated deal by deal, you walk in with a scored pipeline you can defend with data. “Of my 38 open deals, 12 are scoring above 75 — that’s £450k of high-confidence pipeline. Eight are scoring below 30, so I’m pausing those and reallocating effort to net-new prospecting in our top segment.” Your manager nods. The meeting takes 15 minutes instead of 45. Pipeline review has stopped being a weekly therapy session and started being a strategic conversation.
The data does this for you. Not by guessing, not by asking your opinion, not by adding more activity tracking. By comparing every open deal to the actual pattern of every closed-won deal at your company, then surfacing the ones that match.
After Telepath
Every deal has a T-Score (0–100) based on your company's actual win patterns
Know in seconds which deals are high-fit (chase hard) and which are low-fit (stop wasting time)
Walk into pipeline review with a scored pipeline you can defend with data
Hit quota by working the right deals, not by working more hours
What Telepath actually feels like on a Monday morning
Imagine it’s 8.47am on a Monday. You’ve made a coffee. You open Slack and there’s a message in your DMs from the Telepath bot.
Three high-priority deals to work today
Acme Corp (£85k) — T-Score 87, W-Score 78. Industry match strong, full discovery completed last week, decision-maker engaged.
Globex Ltd (£42k) — T-Score 82, W-Score 71. Champion is firmly with you, decision-maker not yet looped in. Push for the intro this week.
Initech (£60k) — T-Score 79, W-Score 84. All buying signals firing. Contract review imminent.
Two deals worth re-engaging
Wayne Industries (£95k) — T-Score 81, W-Score 22. Stalled three weeks ago. High fit, no momentum. Worth a fresh angle.
Stark Industries (£38k) — T-Score 74, W-Score 19. Same pattern. Fresh contact recently joined as VP — possible re-entry point.
Four deals scoring low — consider pausing
[List of four]
You’ve done no analysis. The system did it overnight, comparing every open deal in your pipeline to the patterns in your company’s closed-won data. By 9am you’ve made four prioritisation decisions and you haven’t even opened the CRM yet.
That’s it. That’s the product. Not a dashboard you log into and stare at. Not another thing competing for your time. A daily brief that arrives where you already work, telling you which deals deserve your effort today and which ones are quietly costing you the quarter.
How it works
Upload your closed-won deals
CSV from any CRM
AI analyses patterns
Across every deal in under three minutes
Get your weighted ICP scoring rubric
See what actually predicts a win
Questions sales reps ask before trying Telepath
Yes, but not by working more. By working better. Reps who use fit-based prioritisation typically hit quota around six weeks earlier in the year because they spend less time on deals that were never going to close. Less time wasted on dead deals means more time on the live ones. The maths is unspectacular but the compounding is real.
Fair concern, and a common one. Telepath is built as a coaching tool, not a performance management tool. The scores show deal quality, not rep quality. If you're working a low-fit pipeline, that's an information gap (probably a lead routing or marketing issue), not a performance issue. A good manager uses the data to coach you toward better targeting. A bad manager uses every available tool as a weapon, which is a separate problem and not one a sales tool can fix.
Yes to HubSpot and Pipedrive — both are live and tested. Salesforce integration is built but not yet pilot-tested with a customer. Connection is via OAuth, takes about three minutes, and writes scores back to your deal records as custom properties. No data leaves your CRM. Telepath enriches what's already there.
You need around 20 to 30 closed-won deals as a minimum for the analysis to produce statistically meaningful patterns. Below that, the noise overwhelms the signal. If you're at an early-stage company with a thin deal history, Telepath will tell you upfront when the data isn't ready and won't pretend otherwise.
Yes. The free ICP report gives you personal pipeline intelligence in three minutes, even if your company isn't on a paid plan. Some reps run it for themselves, some run it and share the report with their manager as a way of starting the company-wide conversation. Whether you push for full adoption is up to you.
CRM lead scoring measures activity: calls made, emails sent, meetings booked, content downloaded. Telepath measures fit: how closely this specific deal matches the profile of deals your company has actually won. Activity scoring rewards whoever talks loudest. Fit scoring rewards whoever matches your real buyer. They're complementary if you have both. If you only have one, fit is more predictive of close than activity is.
Don't, at first. The honest test is to take five deals you're actively working, look at the Telepath score for each, and ask yourself whether it matches your gut. On four of them it probably will. On the fifth it probably won't, and that's the interesting one. The disagreements between your gut and the score are where the value lives. The data is right more often than not, but not always — and Telepath is meant to inform your judgement, not replace it.
Stop guessing which deals to work. Start knowing.
See what your pipeline looks like scored →Free. Three minutes. No signup required.
Your pipeline has a story. Learn to read it.
Weekly insights on pipeline intelligence, ICP strategy, and deal scoring — from someone who's spent 20 years in B2B sales.
No spam. Unsubscribe anytime. Read past issues →
Explore other perspectives