Free ICP Report From Your HubSpot Data

An ICP report identifies which types of companies are most likely to buy from you, based on evidence rather than opinion. This free version analyses your closed-won deal data and returns a PDF containing your distinct customer segments, the weighted characteristics your wins share, benchmarks across deal value and buyer roles, and recommendations for prioritising pipeline.

Most companies discover they win in 2 to 4 distinct patterns, not one. A single blended “ideal customer” describes none of them accurately. The report separates the patterns and shows the working.

Most free ICP tools ask you to describe your ideal customer, then hand your own opinion back with nicer formatting. A template cannot tell you anything you did not type into it.

This report does not ask what you think. It analyses what happened. Which industries, company sizes, regions and buyer roles keep appearing in your won column, and how much weight each one genuinely carries. “Industry matters” is a description. “Industry alignment carries 40% of the win signal” is a formula your team can act on. If you want the method in full, here is how to build a weighted ICP from closed-won data.

You would not build a sales forecast from a brainstorm. Do not build your ICP from one.

• Your win segments. The 2 to 4 distinct customer patterns in your closed-won data, each described by the traits that define it.
• Weighted scoring criteria. Not just which characteristics matter, but how much, as percentages of the win signal.
• Win patterns and benchmarks. Deal values, buyer seniority and function, lead sources and the traits your best customers share.
• Actionable recommendations. Which segments to prioritise and what to look for in new pipeline.

Every figure in your analysis is computed from your data in code. The qualification rubric is drafted by AI from those computed patterns, and is labelled where it appears.

When your data cannot support a claim, the report says so instead of guessing. Too few deals in a segment for the pattern to be statistically real? The report states that plainly rather than papering over it with confident nonsense. Below 10 deals, the tool will tell you the analysis is not worth running yet.

No other free ICP generator will tell you what your data cannot prove. That is exactly why you can trust the parts it does.

You are uploading your customer list. This flow was built to deserve it.

• Personal contact data never touches our database. Names, email addresses, phone numbers and other personal columns are detected and stripped automatically, server-side, before analysis begins.
• Company names are removed too. We analyse the shape of your wins, not the names in them.
• You see exactly what was removed. The column check reports which fields were stripped before anything runs.
• No account required. No credit card, no trial, no sales call standing between you and the report.
• Encrypted in transit. Every connection over enforced HTTPS.
• Never sold, never used to train AI models. Your data builds your report. Nothing else.

1. Export your closed-won deals. In HubSpot: Deals, filter Closed Won, Export as CSV. Any CRM export works, and a spreadsheet is fine too. Minimum 10 deals; 30 to 500 gives the sharpest results.
2. Upload and review. Columns are auto-detected and you are shown exactly what will be analysed and what was stripped.
3. Enter your email. That is where the PDF goes. One report per email per week, because this is a real analysis, not a toy.
4. Receive your report. Usually within a few minutes.

Built for B2B founders, sales leaders and RevOps teams with at least 10 closed-won deals who want their ICP derived from evidence rather than asserted in an offsite. If you use HubSpot, the export takes two minutes; any CRM that exports a CSV works identically. Under 10 won deals? The patterns are not statistically real yet, and the tool is honest enough to say so.

The free report is a one-time snapshot. If you want your ICP kept current and every open deal scored against it inside HubSpot, that is what Telepath Pro does.

Telepath Pro is built by a founder with twenty years in B2B sales. This free report exists because every ICP document I was ever handed was a slide from a strategy offsite, describing a market that no longer existed. This one is built from what your team actually closed.